Invest WindsorEssex embarks on new American campaign (Video)

Screen shot from video from Invest WindsorEssex, "Where Canada Begins."

If you’re travelling through Michigan, Ohio, Illinois, or Indiana, you may see billboards advertising Windsor-Essex to small and medium-sized tech companies.

Invest WindsorEssex is investing in a new campaign calling on them to expand their operations here.

“We are actively calling on forward-thinking companies and individuals to expand and invest in Windsor-Essex,” said President and CEO of Invest WindsorEssex, Stephen MacKenzie. “The region is at the forefront of technology innovation and future partnerships.”

Called “Windsor Essex: A Bridge To Your Future,” it builds on the region’s recent success at attracting new companies in the automobility sector, including the new EV battery plant and Canada’s first NextStar Energy gigafactory.

The campaign will also employ videos with local business leaders, outreach on social media, display ads, and search marketing tactics to attract audiences to a new landing page called TheFutureIsWe.ca.

The webpage will showcase the region’s value and the next steps in expanding on recent investments.

Invest WindsorEssex said the region has “a key advantage above its neighbouring Canadian cities: a short bridge’s distance to a burgeoning talent pipeline and a region that is ready for the future of automobility.”