Ghostly tour of Amherstburg launched in new app

Dalhousie St. in historic Amherstburg.

The Town of Amherstburg is embracing its more sinister history with a new app that dives into the town’s most chilling ghost stories.

The town is partnering with Tourism Windsor Essex Pelee Island to launch a new augmented reality app.

The ghost tour will bring the user to some of Amherstburg’s historic sites and bring ghost stories to life using a smartphone app.

“This tour showcases a unique side of Amherstburg and will engage our visitors through smartphones and social media platforms. It provides interactive experiences where guests can visit us safely. We are grateful to Tourism Windsor Essex Pelee Island for their ongoing work to promote tourism in our region and specifically for the support of this augmented reality experience.”

The tour will include tales of haunted museums, rum runner history and one of Canada’s most famous 1813 naval battles.

“During this pandemic, our industry needs to remain relevant and resilient by developing innovative new product that will entice visitors to explore our destination while keeping safety as a top priority. By partnering with the Town of Amherstburg on this augmented reality ghost tour, we are able to create a new form of visitation for the whole family that touches on heritage, history and culture all while garnering support for the social experience in-person and online,” said Gordon Orr, CEO of TWEPI.

The ghost tour is on the ON-FOOT app that can be downloaded for free on most smartphones. It will be available starting at 4 p.m. Thursday.