A swift jab to the arm is one Belle River man's idea of ensuring more people are aware of motorcycles on the road.
It's called MotoPunch, based off the nostalgic Punch Buggy game where a friendly shot to the arm is given by the first person who spots a VW Bettle, this time with motorcycles.
"It's to help the kids help everybody else to be more aware of motorcycles around [and] their surroundings," says Coty Aubin, who is a biker himself.
He started the game with his family after noticing many recent crashes involving motorbikes.
Then he put it into high gear.
Following a serious motorcycle crash involving his cousin he decided to take it a step further, wanting to spread the game to as many people as possible
"He was on life support for about a month. He's still in the hospital right now, it's been about two months now almost," says Aubin. "He's got brain damage, his legs are broken, collar bone. [Our] whole family that went through this experience, they pray every day that I make it home."
Working out in Tilbury, Aubin spends quite a bit of time driving.
"I don't even make it five minutes from my house and I get cut off all the time," he says. "It's about time people are more aware of us motorcycles out there."
Most recently on July 11, James Clark, 57, of Windsor was killed during a collision while riding his motorcycle. Back on June 26 a couple was killed while riding their motorbike. And on June 10 a biker suffered serious injuries following a crash with a dump truck.
(Photo courtesy Coty Aubin)
The OPP say Ontario is on track to exceed the number of fatalities involving motorcycles in 2016.
So far this year, 23 drivers and three passengers have died as a result of a crash in the province. That's compared to 31 fatalities in all of 2015.
Aubin says he's created vehicle decal stickers and t-shirts with hopes that the game spreads and eventually reduces the number bikers getting hurt or killed on the road.
"It's just something we're doing to help the generation that's going to be driving next," he says.