TV Deal Excites Express Owner

The Windsor Express take on the Island Storm in game six of the NBL Canada finals. April 15, 2014.

The owner of the Windsor Express believes a three-year broadcast deal between the National Basketball League and beIN Sports Canada will boost the team’s exposure nation-wide.

“Our hopes are, the league when they select the teams that will be playing, will be looking at us first because we’re the championship team. We can showcase both what we do on the court as some of the entertainment,” says Dartis Willis. “Other people want to come and visit some of those cities that they see out there playing.”

Under the deal, games will be broadcast during prime time Thursday and Saturday nights on Bell TV, Bell Fiber, Eastlink, MTS TV, Rogers and Videotron. The playoffs and events like the All Star Weekend will get special coverage.

Willis hopes to find out more about the deal next week. He isn’t sure how many games at the WFCU Centre will be aired, or if the team will have the option to black out games if ticket sales are low. However, he says broadcast deals typically mean some revenue for both the league and individual teams.