Smile cookies to give local youth services a boost

Smile Cookies. Photo courtesy of Sarah Woodley.

Tim Hortons’ Smile Cookie campaign will support the mental wellbeing of local kids and youth this year.

St. Clair Child & Youth Services has been selected as the recipient of this year’s fundraiser, which will take place from Monday, Sept. 13 until Sunday, Sept. 19.

Interim Executive Director Craig McKenzie said they are thrilled to be involved with this year’s campaign.

“One hundred per cent of the proceeds from the Smile Cookie campaign will go directly into mental health services here in our community,” he said. “For St. Clair, it’s important for us that it goes directly to ensure kids and families have quick access to the services they need.”

McKenzie said it’s important for kids and families to know what support is available, adding that in most cases, people can connect with a councilor within one or two days.

“This generation, like no other, has experienced the impact of COVID-19 and we know that kids and families are struggling,” he said. “Our message is don’t wait until things get to the crisis point. We have the supports in our community.”

McKenzie said a goal has not been set for the fundraiser.

This year marks the 25th anniversary of the Smile Cookie campaign.

Last year’s campaign raised a record $44,461 for Pathways Health Centre for Children.