Around 75 MADD Sarnia-Lambton volunteers will be at parking lots across the county Saturday for the annual Voluntary Toll Day fundraiser.
Drivers in Forest, Bright's Grove, Petrolia, Corunna, and all-around Sarnia will be asked for a donation in exchange for a red ribbon to display on their vehicle to encourage sober driving this holiday season.
Chapter Director at Large Erin Pollard said it's their biggest fundraiser of the year, and that all money raised stays in Sarnia-Lambton.
"So it goes towards helping victims - we do have a victim's weekend that we send people to each year. We also have awareness tables and fun events that we do out in the community, and it's just to help get the word out about impaired driving to try and prevent it," said Pollard. "This campaign has been going on for 11 years now, and each year we get college students to come out and help us ask for tolls, and if anybody can give money towards our fundraiser then we greatly appreciate it."
Pollard said the campaign typically raises around $12,000 per year and that this year's goal is $14,000. Pollard also said they could always use more volunteers to help out with the campaign.
Sarnia Police Cst. Shawn Urban said we've reached an all-time high in the city for impaired driving charges, noting this year's numbers are 25 per cent higher than the previous 10 years.