Tourism Sarnia-Lambton has popped the cork on a new campaign showcasing craft beer, wine, mead and hard cider producers across Lambton County.
Product Development Coordinator Beverley Horodyski said their "Cheers to the Coast" trail map features eight stops.
The idea is to tap into the growing demand for organized tours.
"Visitors can visit as many as they like, in whatever order they want," said Horodyski. "They can taste and sample along the route. There's also an opportunity for transportation to be included. There are half and full day tours with Smackwater Tours out of Grand Bend, so people don't have to worry about drinking and driving."
Horodyski said she believes the economic spin-off is going to be very positive.
"There's a connection with the culinary interest, arts and culture and the theatre and sampling wine," she said. "They fit so well together. So, I know we'll attract visitors that are interested in that type of visit."
Participants include Alton Farms Estate Winery, Munro Honey and Meadery, Twin Pines Orchards & Cider House, Refined Fool, Stonepicker Brewing Company, Dark Horse Winery and Widder Station Golf, Grill & Tap House.
The map is available at each destination and TSL headquarters on Venetian Boulevard in Point Edward.
It's also available online, click here to view it.