M.A.D.D Canada and a Canadian trucking company have teamed up for an awareness campaign that'll see the faces of impaired driving victims displayed on transport trailers.
RTL-Westcan Group is putting the names and photos of two victims on 40 of their trailers across Ontario.
At an event Thursday morning at the company's Scott Road location, the families of 23-year-old Cody Andrews and 47-year-old Carol Grimmond helped with the unveiling.
M.A.D.D Canada President Patricia Hynes-Coates said the trucks will encourage the public to report suspected impaired drivers.
"I know if I see this big truck driving down the road, and I noticed the sign, and I suspected an impaired driver, I would make sure I would make that call," said Hynes-Coates. "That's what RTL-Westcan and M.A.D.D Canada have done, and I think it's a remarkable way to get the message out. What more powerful way to do it then on our roadways."
Westcan has been displaying impaired driving victims on their trucks since 2012, but this is the first year their trucks will be on Ontario roads.
There are 160 Westcan trucks across Canada involved in the campaign.
