Huron County's Economic Development Department has received another round of funding from the Federal and Provincial governments for its Digital Main Street program.
Digital Main Street Squad Member, Lianne Pollard, explains the challenges faced by the county's business community during the pandemic have really emphasized the importance of businesses embracing digital technology.
She says the Digital Main Street program is built around an online learning platform, a structured training program and a digital service squad to help businesses grow and manage their business through the adoption of digital tools and technology.
“When people first make buying decisions, they tend to go to Google and they research the product, which leads them to the company. And at that point they're looking for reviews, what sort of presence they have, is this a viable, real business in our community,” said Pollard.
She points out that many people have transitioned to digital mediums and that's where they go for their information, and where they go to research products. So it's critical for businesses to have a digital presence.
Consumers also look for reviews and will still go down to the main street to their local store to actually buy the product.
Pollard says applications for the grant are now being accepted and the deadline is October 31st, or when funds are exhausted.
More information about the Digital Main Street program can be found on the Huron County Economic Development website.