Saugeen Shores has hired a consulting firm to research the viability of a YMCA in the town.
LeisurePlan International Inc. will conduct a Market Study to determine the financial feasibility of a YMCA and the potential interest in the amenities it could provide to the community.
A telephone survey is focused on individuals between the ages of 20-64 years of age. This target audience was identified by the consultants as the group with the biggest impact on the viability of a new facility.
While the phone survey’s primary purpose is to determine financial feasibility, other steps to consider the potential facility include focus groups and roundtable meetings.
A public roundtable discussion has been scheduled on Wednesday, December 19 at 2 p.m. in Rotary Hall at The Plex.
“Based on experience and best practice, the main reason for this focus is that they are the age group with the greatest impact on operational revenue,” said John Stevenson with LeisurePlan International Inc. “Determining the viability of the adult market is the foundation for establishing the financial viability of facility operation and service provision.”