Advertising for Perth County transit service on hold
Promotion of a new transit system in Perth County is on hold, despite a positive response to “PC Connect” since it started in November.
Perth County Transit Project Coordinator Maggie Martin says riders are now encouraged to only use the service for essential purposes only, saying putting a lid on promotion of the service is due to aligning planning with the province’s stay-at-home orders.
Martin did say that they will begin promotion PC Connect more when Perth County moves into the ‘green’ zone under the province’s COVID-19 framework.
Since November, communication with the public has been focused on informing residents that the service is operating for essential travel, and educating riders on how to travel safely and responsibly, but all other paid marketing efforts have been put on hold.
Martin says PC Connect continues to consult with the Huron-Perth Public Health Unit to monitor its operations to ensure it falls within recommendations made by the Health Unit.
She did note that having the option available to rural residents has been great as many have been using PC Connect for essential travel, including getting to work or making it to medical appointments.