Conference In Clinton Examines Technology Changing Business

Randall Lobb, left, and Mark Hussey of FauxPop Media, before their keynote address at the Bridges To Better Business technology conference on Thursday, October 20th, 2016. (Photo by Ryan Drury)

Bridges To Better Business held a special conference on Thursday in Clinton.

The gathering, titled Technology: Changing How We Do Business, was in the Libro Community Hall in the Central Huron Community Complex.

“There are eight exhibitors here today, and there will be roughly 40 attendees. They’re going to listen to keynote speakers Randall Lobb and Mark Hussey from FauxPop Media talking about living in rural Ontario and having an international reputation for your business,” says Heather Boa of the Huron Chamber of Commerce for Goderich and Central and North Huron.

The event ran from noon until 4pm, with the public allowed full access to the exhibits at 2pm.

Boa says social media has become a great way to further your business interests. She says even if you don’t have the money for a large scale ad campaign, you can still get your message across.

“You can still run a really effective, low cost social media campaign with very little hours put into it,” she says. “I think it’s a great place for all our members and businesses in general to be.”

Lobb and Hussey, who are filmmakers and have a very recognizable brand in FauxPop Media, say the business world has changed a lot based on new technology. Lobb says that part of their keynote address was on how technology is breaking down geographical divides.

“There was a time when maybe someone says ‘You have to live in Toronto to work on this,’ whereas now you can work on and interact with your work from anywhere. 24/7 is a real thing now,” says Lobb.

Hussey agreed, and says with things like social media, the message businesses are sending is still the same, but the way in which they do it really is up to them now with so much freedom.

“People are definitely starting to catch onto the concept that social media brings, even in places that are rural that are sometimes labelled as ‘behind’ or ‘old school,’ says Hussey. “The messages are the same, it’s just easier now to convey that and utilize it in marketing, for far cheaper than what traditional ad campaigns would cost.”