Bruce County Wins Tourism Marketing AwardNovember 13, 2015 9:53am
The Bruce County Adventure Passport Program is an award-winner.
The County of Bruce has been awarded the Tourism Marketing Campaign Award under $25,000. The presentation was made this week in Toronto at the 2015 Ontario Tourism Summit Awards of Excellence.
The Explore the Bruce Adventure Passport is an “Amazing Race” style contest.
Participants have to visit a minimum of seven of the 12 locations, punch their Adventure Passport using a unique hole punch, and submit it to be eligible to win packages and getaways sponsored by local tourism partners. Hundreds of people took part in the passport program this year.
“I am very proud of our team at Bruce County and the Passport Program,” says Warden Mitch Twolan. “2014 was the tenth anniversary for the program. The success of the Adventure Passport is the result of staff working very closely with local operators and each year together they establish a creative, fun and exciting program.”
The Tourism Marketing and Travel Media Awards of Excellence celebrates those who contribute to Ontario’s tourism industry through impactful partnerships, marketing activities and media relations.
“I am thrilled that the Ontario Tourism group recognized the talent of the staff at Bruce County,” says CAO Kelley Coulter. “Vicki Ly and the team maintain an incredible program with the Adventure Passport. The Explore the Bruce program have had a tremendous impact on our local communities.”