The London Knights new logo, unveiled August 12, 2019.

New Knights logo a nod to the past

The London Knights have unveiled a new logo that honours the past, while looking toward the future.

The franchise kept the iconic knight helmet, but adjusted its colours. Instead of being predominantly gold with green accents, the new logo is a mix of green and white, with a gold outline.

The redesign was inspired by previous versions of the team’s logo, specifically the 2002-2008 era logo. That logo was launched when Dale Hunter, Mark Hunter, and Basil McRae became the owners of the London Knights.

“To be able to represent many of the previous achievements that this franchise has accomplished, while being able to look forward to the future was incredibly important to us,” said Mark Hunter, team owner, vice-president, and general manager. “To be able to extend the legacy of the amazing young men who have played and lived in London is a continuing priority of ours. In looking to develop the new generation of London Knights, this new logo will serve as a reminder of the hard work, passion, and dedication it means to be a London Knight, as represented by our alumni, both in hockey, and in life.”

Hunter added that the 2005 Memorial Cup champion team celebration held last season was also an inspiration for the new look.

“We look forward to the challenge of being able to reconjure the magic that was felt throughout London in that season,” said Hunter. “This logo will be the first step in looking to reach that pinnacle in Canadian Hockey League history once again.”

The new logo was unveiled on Monday. It is the 10th logo change the team has seen in its long history, which includes the switch from the Nationals to the Knights in the 1968-1969 season.

New team jerseys featuring the new logo will be showcased at a news conference scheduled for next week.

Merchandise with the new logo is available at the Aluminum Associates London Knights Armoury.

The London Knights kickoff the 2019-2020 season on September 20 when they host the Peterborough Petes at Budweiser Gardens.