The City of London has hired Cory Crossman as the music industry development officer.
The position was announced earlier this year, when the city revealed plans to turn the downtown Nash Jewellers into a music incubator.
Crossman has served as Artistic Director for the Kitchener-Waterloo KOI Music Fest for the last six years and has hosted hundreds of concerts and dealt with thousands of bands.
"We are thrilled to welcome Mr. Crossman," says Mayor Matt Brown. "Change is happening . We are transforming London into a music city - and arts and culture hub in our region."
The music industry development officer will ensure the success of the London Music Strategy.
Crossman will begin on November 6.
For details on London's music plan click here.