Family and friends of Nathan Holder are raising money to bring the Londoner's body back from Cancun after he died while on spring break.
According to the crowd funding page, Holder fell ill in Mexico and suddenly died on Monday. His body must be transported from Cancun to Toronto, which is expected to cost the family upwards of $20,000.
He was well known throughout the Western University and London Greek communities as Nate Black. The 29-year-old is credited as one of the founders of Lion's Den University, an online forum and lifestyle web site for university students.
As of Wednesday morning, more than $37,000 had been donated to bring Holder home. Friends, acquaintances, and family members took to social media to grieve.
A Facebook Post on the Lion's Den U page reads "with extremely heavy hearts, we are saddened to announce the founder of Lion's Den U passed away today. He will always be remembered for his genuineness, easy to love personality and a smile that could light up a room."
Exactly how Holder died is unclear.