Saugeen Shores partners with Bruce Power, University of Guelph to study local labour market

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The Town of Saugeen Shores is entering into a new partnership to study the local labour market.

Bruce Power will join Saugeen Shores and researchers from the University of Guelph to study the challenges and opportunities facing employers and people working or looking for work in Saugeen Shores and the surrounding area.

With COVID-19 adding new and unforeseen difficulties to the labour market, this new research project will help guide Saugeen Shores in supporting future investments and programming to stimulate the local economy.

The Getting To Work research project is part of a Mitacs Accelerate Internship being completed by Ashleigh Weeden, a PhD Candidate at the University of Guelph. The project is being funded by Bruce Power and the University of Guelph and supported by the Town of Saugeen Shores.

The research team is currently recruiting participants to share their experiences through interviews. People interested in participating in the project are encouraged to complete a pre-screening process by visiting

“Council looks forward to the results of this study as we explore evidence-based solutions to challenges faced by employers and job seekers,” said Mayor Luke Charbonneau. “We encourage residents and non-residents to take part and share their experiences with the researchers.”

“We are proud that our Life Extension Program is creating unprecedented opportunity in our community, however, opportunity and challenge often ride together and we want to ensure we are doing our part in seizing the opportunities and meeting the challenges and we believe this research will help to achieve that,” said John Peevers, Bruce Power’s director of community, media relations and economic development.

The Getting To Work research is supported by an Advisory Committee composed of local stakeholders and nationally recognized experts in rural research, including:

  • Dr. Ryan Gibson – Associate Professor & Libro Professor in Regional Economic Development, School of Environmental Design & Rural Development, University of Guelph
  • Heather Hyde – Economic Development Officer, Town of Saugeen Shores
  • John Peevers – Director, Community Relations & Economic Development, Bruce Power
  • Dr. Karen Foster – Associate Professor, Sociology & Social Anthropology, Canada Research Chair (Tier II) in Sustainable Rural Futures for Atlantic Canada, and Director, Rural Futures Research Centre, Dalhousie University
  • Gemma Mendez-Smith – Executive Director, Four County Labour Market Planning Board
  • Kimberley Inniss-Petersen – Executive Director, Saugeen Shores Chamber of Commerce