Event organizers are adjusting their approach to hosting fundraisers amid the COVID-19 pandemic, considering cancelling events that benefit the Chatham-Kent Hospice altogether isn't a viable option.
The annual Benefit Gala, typically held in October, has been cancelled this year due to the pandemic. However, the Chatham-Kent Hospice Foundation is moving forward with the Hearts Together for CK Hospice Benefit Broadcast in September.
Money raised from the event will go toward end-of-life hospice care to local families at no cost to them.
Donations made through the Benefit Gala and other fundraisers typically cover over 50 per cent of the Hospice's operating budget, which is why a new approach to hosting events is necessary.
The benefit broadcast will feature entertainment, a story about the Hospice, and other segments to highlight what services are provided.
Throughout the broadcast, which will include taped and live segments, viewers will be asked to donate through call or text or by going online. Money will also be raised ahead of the broadcast through sponsorships.
“We are very excited to host this unique event to help raise funds that are essential to the daily operations of our Hospice," said event Chair Randi Bokor. "We plan on making it both entertaining and informative and are working with wonderful sponsors including our Title Sponsor Victory Lincoln as well as Battery Boy, Honey Electric, MBI Financial, Schinkel's Gourmet Meats, Teksavvy, Westhoek Construction and YourTV to make this happen.”
The Hearts Together for CK Hospice Benefit Broadcast will be held on September 24 at 8 p.m. Residents can watch the broadcast via Facebook Live and YourTV.