New Fergie Jenkins brew to support CK Children’s Treatment Centre

(Photo courtesy of Sons of Kent)

A Chatham-based brewery is teaming up with a local baseball legend to score a big win for the local children’s treatment centre.

Sons of Kent is set to release a new batch of beer Friday called “Fergie’s Classic Pilsner” that will honour Hall of Famer Fergie Jenkins, with a portion of the proceeds going to the Children’s Treatment Centre of Chatham-Kent.

“It’s a nod to Chatham’s history… and sports history in Chatham — and obviously one of major league baseball’s most famous,” said Sons of Kent co-owner Colin Chrysler. “We wanted this beer to have some sort of community connection… so it was a perfect tie-in and we’re putting a lot of the proceeds of this beer to the Children’s Treatment Centre.”

The proceeds are expected to provide a boost for the centre, which is still working to secure provincial and federal funding for a new facility on McNaughton Avenue West in Chatham.

“It’ll all go towards our programming to help our kids get better,” said Mike Genge, president of the Children’s Treatment Centre Foundation of Chatham-Kent. “The fundraising side is going really well, but if you’re talking to [MPPs] Rick Nicholls or Monte McNaughton, keep pressing them to say, ‘Hey, we need that money for the building.'”

Chrysler said the beer will be available in cans and on tap at Sons of Kent as of 12 p.m. Friday. It will also be released in select LCBO locations across Chatham-Kent starting Monday with plans to expand that release across Southwestern Ontario in the coming weeks.