MADD Red Ribbon Campaign

Officials say awareness efforts like these are changing the public perception of drinking and driving.

Mothers Against Drunk Driving Chatham-Kent Co-Chair Heather Bakker says there’s evidence of this coming from multiple sources. “The courts are more vigilant, the police are more vigilant,” says Bakker. “And we’ve got a next generation of drivers where they’re being taught at a young age that drinking and driving is not an an acceptable behaviour.”

With this year’s Red Ribbon Campaign, Bakker adds it’s no coincidence that they promote awareness during Christmastime. “With the Christmas parties and the holiday season coming, it is statistically one of the times of the year where more people have chosen to drink and drive.”

The campaign begins with a screening of Footloose at the St. Clair College Capitol Theatre tonight at 7pm.