Food integrity important to Canadians

According to new research from the Canadian Centre for Food Integrity (CCFI), Canadians are optimistic about their food supply, even as Canada’s food system faces exceptional pressure and public scrutiny due to the global pandemic of COVID-19 in 2020.

The recently-unveiled 5th edition of the 2020 Public Trust Research Report, Trends in Trust & The Path Forward indicates that of the 2,903 Canadians sampled, the proportion of Canadians who feel that Canada’s food system is headed in the right direction has reached a five-year high.

47% of Canadians are confident about the overall direction of the food system, after a significant 12-point increase compared to 2019.

John Jamieson is President and CEO of the Canadian Centre for Food Integrity.

He says Canada’s food system stakeholders should be proud of their efforts throughout the pandemic, that has ensured Canadians uninterrupted access to healthy, Canadian-grown food.

As the pandemic continues to take its toll on the economy and unemployment rates, Canadians are most concerned about the cost of food. The current circumstances have highlighted this struggle, with 51% of Canadians indicating they have less money to spend on food, as a direct result of the pandemic.

And the 2020 research also concluded that the topic of sustainability in food is not just a trend but a requirement to be a trusted and successful food system player. Sustainable food means many things to many people, but for almost half of Canadians, 45%, it refers to food options and production practices that address climate change and have a positive impact on the environment.

The 2020 Public Trust Research Report can be found at