New agency to prop up the pork industry
Canada’s creating a research agency to support the pork industry.
The Honourable Marie-Claude Bibeau, Minister of Agriculture and Agri-Food, announced the creation of the Canadian Pork Promotion and Research Agency. The focus of the agency will be to develop implement promotional and research activities.
Government officials say pork producers and processors will benefit as it allow producers to take advantage of increased market opportunities, both domestic and international.
The Agency will also help mitigate and manage the potential risks of African swine fever by investing in research that could boost on-farm biosecurity and surveillance.
A national levy system will support the PRA’s activities and work similar to other initiatives, like the Canadian Beef Check-Off Agency, that generates about $7.5 million each year towards funding initiatives that help beef producers expand their markets and increase sales.
In a release, chair of the Canadian Pork Council, Rick Bergman, says the PRA will be an important vehicle for producers to facilitate collaboration across the value chain.
In 2019, the Canadian pork industry exported $4 billion worth of pork to over 90 countries.