55th edition of Grey Bruce Farmers’ Week goes virtual

Organizers of Grey Bruce Farmers’ Week say the event is going virtual in January of next year.

The 55th Annual GBFW will be a seven day event plus a bonus trade show day running from January 5 to the 12.

The idea is also getting support from its premier sponsor FCC as the health and safety of participants is being considered.

In a release, organizers state the decision to go completely virtual had to be made now to put everything into place in a timely manner rather being rushed later in the year.

It’s not a totally new endeavor as the Grey Bruce Farmers’ Week has offered a virtual component in the past. This time around, there will be over 60 speakers and panelists delivering presentations in real time and prerecorded options and viewers will be able to speak directly with presenters and exhibitors. There will also be producer-to-producer interaction available.

The Trade Show Day will be Tuesday Jan 5th, followed by Beef Day, Dairy Day, Goat Day, Sheep Day, Horse Day, Ecological Day, and lastly, Crops Day on Tuesday Jan 12th.

As for the technology, organizers say they recognize that reliable internet is an issue and will be investigating avenues to better meet the needs of those producers in this situation.

“We are in a sweet-spot to pivot to a virtual conference as a result of live streaming GBFW for the past three years. Our continued partnership with CTRE Productions will ensure the success of this new initiative,” according to coordinator Lori Smith. “We will take all of the best features about Grey Bruce Farmers’ Week, box them up, and create an online experience that mimics all the feels of the live event.”