Revamped app could be a boon for farmers, according to Loblaws

Loblaw Companies Limited is furthering its commitment to reduce store-generated food waste by partnering with Flashfood to make their app available to more Canadians.

With the Flashfood app, customers can purchase food items nearing expiration at a reduced price at select Loblaw grocery stores.

Starting today, the program is available at all Real Canadian Superstore locations in Ontario. By the end of the summer, Loblaw will introduce the app to customers at more than 250 stores, including Loblaws and Zehrs stores in Ontario, Real Canadian Superstore locations in Western Canada, and all Atlantic Superstore locations.

Customers simply go to the app, select a store, choose the items they wish to purchase at a reduced price, and pay directly on the app. They then go in-store, pick up their items in the designated Flashfood zone, and confirm their order with customer service.