Windsor's very own Windsor Family Credit Union has been named the official Canadian credit union of the Detroit Lions.
The three-year partnership was announced on Monday afternoon.
WFCU said it is the Lions first Canadian partner in franchise history, and the first Canadian financial institution to be recognized as an official partner with a National Football League team.
“We are proud to partner with WFCU Credit Union,” said Detroit Lions Senior Vice President of Business Development Kelly Kozole. “It’s important to us as an organization to reach our Canadian neighbours as Lions fans and beyond. The financial literacy programming we will be implementing with our Football Education Division in Windsor-Essex schools is something we’re excited to bring to the community.”
“We’re proud to be the Official Canadian Credit Union of the Detroit Lions and their first ever Canadian partner,” said Eddie Francis, president and CEO of WFCU Credit Union. “This builds on our continued legacy of partnerships, and provides us new, exciting opportunities for our Members and community.”
Through the partnership, the Detroit Lions and WFCU Credit Union aim to educate members of the community on the importance of financial literacy in achieving their financial goals through engaging and unique experiences never provided before to the Ontario market, with particular attention given to youth. Exclusive school assemblies, with appearances by Roary [the Lions mascot] and hosted by the Detroit Lions Football Education Division, will give youth an opportunity to participate in discussions focused on financial literacy, leadership and anti-bullying.
Current and new Members of WFCU Credit Union can expect player appearances, exclusive contests and giveaways, stadium and VIP Training Camp experiences and other special items to be announced throughout the season.