The Windsor-Essex Care For Kids Foundation is kicking off this year's fundraising campaign.
The foundation raised $370,000 last year, and President Vickie Komar says the hope is to exceed that in 2015.
"Eighty cents of every dollar we raise goes directly to support the children in this community," explains Komar. "So we want our children to be able to get good service locally, and not have to travel out of town."
Money raised through WE Care For Kids goes towards equipment for paediatrics programs and services at Leamington District Memorial Hospital, Windsor Regional Hospital, the John McGivney Children's Centre and the Windsor Essex Therapeutic Riding Association.