Members of County Council believe there's room to improve the way Lambton markets its tourist attractions.
During a morning committee meeting in Wyoming, councillors identified different areas that could be better promoted.
Sarnia Mayor Mike Bradley says moves are afoot to build a brand in Lambton.
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The Oil Heritage Museum was mentioned as another key area that could benefit from improved marketing.
Bradley adds remediation of Centennial Park should help drive tourism in the city's downtown.