It was a sticky situation: two Southern Ontario regions jostling over butter tart tourism. A lawyer was even called in.
But the bitter rivalry between the Butter Tart Trail of Wellington North and the Kawarthas-Northumberland Butter Tart Tour has sweetened. They are now teaming up for a one-day tart-tasting event in Toronto on Thursday.
Wellington North Tourism and Marketing Manager April Marshall says the decided to turn the controversy into a positive situation.
The Kawarthas-Northumberland Butter Tart Tour started this year, had raised the ire of Wellington North, whose 30-kilometre tart trail was launched seven years ago.
Wellington North had a lawyer issue a cease and desist letter because they felt it infringed on their trademarked Butter Tart Trail.
So Kawarthas Northumberland was added to the name .
They will each showcase their buttery desserts at the Toronto event, which will also include tarts from the town of Midland and Tartistry, a west Toronto bakery playing host to the tasting. Midland is home to the Best Butter Tart Festival.