GFO: Award Winning Campaign

The Canadian Agri-Marketing Association held the Best of CAMA awards banquet in Regina last week. Grain Farmers of Ontario was a finalist in six categories; and we were honoured to win the “Company or producer funded public relations campaign directed to consumers” award for “52 weeks of #YourFarmers”.

This project builds on Grain Farmers of Ontario’s success with the Your Farmers project in 2016 which showcased three Ontario grain farmers regularly sharing videos and photos from their farms and their daily lives.

The project will help bridge the gap between farmers and the non-farming public. 52 Weeks of Your farmers puts a relatable face on farming and is an opportunity for the public to get to know the people that grow the food they eat.

Every week in 2017, Good in Every Grain will share a new farmer profile. You can see this ongoing campaign online at www.goodineverygrain.ca.

Good in Every Grain is a public outreach campaign by Grain Farmers of Ontario, the province’s largest commodity organization. Good in Every Grain was developed to tell the story of Ontario’s grain farmers to consumers across the province.