Highline Mushrooms facility in Kingsville, Ontario. (Photo courtesy Highline Mushrooms)

Making Some Room For Mushroom Market

Mushrooms are getting some attention.

The federal government is investing $265,375 to help Mushrooms Canada promote and education consumers on the nutritional benefits of fresh mushrooms and to look at developing a market in Japan.

Mushrooms Canada’s Blend and Extend campaign promotes incorporating mushrooms in meat dishes to bring another serving of vegetables to the plate, add volume to meals, and extend portions. Mushrooms Canada has partnered with beef producers to promote the campaign.

The mushroom industry generates $417 million annually and Canada is among the world’s top exporters of mushrooms – totalling over $220 million in 2016.

Government representatives say Canada’s agricultural sector is a trusted global leader in safe, nutritious, and sustainable food and this is part of a commitment to help the mushroom sector meet its potential to be an even stronger economic engine for the economy.