New Website For Verified Production Plus Program

A new website has been launched by the Verified Beef Production Plus program of the Beef Cattle Research Council.

The aptly named site,, is home to information for consumers, retailers and producers.

BCRC says the “Producer Resources” section includes articles, links, videos and other downloads for those wanting to get onto VBP+, as well as additional info for beef farmers already on the program.

Registered producers can also access VBP+ Auction Market Cattle Sales Listings for sales up to three months in advance.

The group points out, while much of its information is national, there are also specific pages dedicated for each region of Canada.